Secondary route
Hire is useful. It is not the brand story.
This page tests how the main website can hand straightforward equipment-hire users to a future operational platform without making hire a fourth primary pillar.
Handoff principle
Route the right visitor without diluting the proposition.
Hire can appear from relevant AV pages, the footer and targeted search pages. It should not compete with Production, AV systems or Acoustics in primary navigation.
Footer link
Persistent but low-weight route for users who know they need hire.
AV page module
Contextual handoff after the systems and installations proposition is clear.
Search-page next step
Useful for hire-led search intent without changing the master brand hierarchy.