Brand foundation
Active foundationPositioning, hierarchy, visual rules, components, page patterns and CMS-shaped content rules.
Public-site navigation model, shown in low fidelity for IA review.
Use this page to find the right review artefact, understand what each section is for, and move between brand, IA, UX, content and visual references.
Positioning, hierarchy, visual rules, components, page patterns and CMS-shaped content rules.
Polished public-site preview routes for the homepage, primary pathways, named proof and hire handoff.
Bassman placement tiers — hire-adjacent, micro-accent and editorial warmth bands on one scroll.
Compare five premium font pairings dynamically styled on mock Hero and Pathways sections under multiple background themes.
Information architecture, pathway priority, sitemap, user journeys, proof placement and content gaps.
Proto-personas, jobs, journeys, CTA strategy, IA decisions, risks and validation notes.
Earlier route comparison kept for context while Yellow Lab is absorbed into the durable brand system.
Seed content and schema direction for reusable pages, case studies, guides, landing pages and proof blocks.
This is only enough IA to orient the review. Detailed sitemap, journeys, UX notes and content gaps live inside the low-fidelity public-site prototype.