Hire-led
To Production-led
The brand now leads with technical planning, management and delivery, with hire sitting inside the broader AV offer.
Evolution
From hire-led to proposition-led.
The prototype gives the brand room to become more premium, technical and media-led without losing Soundfangled's warmth.
Primary visual route
Yellow lab
System first
Proof-led
Useful blocks
Warm control
Guidance
Playful
To Warm, premium and technical
The inherited energy stays, but the system becomes sharper, more editorial and more confident.
Illustration-heavy
To Media-led
Photography, video, case-study moments and technical graphics become the primary storytelling layer.
Bright colour blocks
To yellow lab
Signal yellow becomes the primary orientation layer while black, off-white, red and proof media keep the system rigorous.
Static guidelines
To editable web system
Brand rules become reusable components, CMS schemas and page patterns that can become the real website.
One general site
To master brand with connected divisions
Production, AV systems and Acoustics become a family of offers under one recognisable Soundfangled identity.