Use black logo on light backgrounds and white logo on dark backgrounds.
Logo
Simple, recognisable, controlled.
The logo should remain direct and legible, with black and white usage rules carrying most applications.
Primary visual route
Yellow lab
System first
Proof-led
Useful blocks
Warm control
Guidance
Maintain clearspace equal to the height of the mark block around all sides.
Do not add effects, outlines, shadows or unapproved colour treatments.
Keep the mark simple and instantly recognisable across physical and digital uses.