Secondary route

Hire is useful. It is not the brand story.

This page tests how the main website can hand straightforward equipment-hire users to a future operational platform without making hire a fourth primary pillar.

Handoff principle

Route the right visitor without diluting the proposition.

Hire can appear from relevant AV pages, the footer and targeted search pages. It should not compete with Production, AV systems or Acoustics in primary navigation.

Handoff detail

Where hire appears on the main site.

Future destination

hire.soundfangled.com

Primary audience

Straightforward equipment hire customers

Main site role

Secondary handoff, not fourth pillar

Related pathway

AV systems & installations

Discuss an AV system Future hire platform

Footer link

Persistent but low-weight route for users who know they need hire.

AV page module

Contextual handoff after the systems and installations proposition is clear.

Search-page next step

Useful for hire-led search intent without changing the master brand hierarchy.