Prioritise real environments, rehearsals, control positions, installation details and delivery moments.
Media-led system
Media carries the proof.
The evolved brand should use video, photography, technical graphics and case-study moments as the primary visual language.
System ready
PlanCrewDeliver
Imagery
Show the work, the systems and the environments.
Use placeholders for now, but design the system around high-impact media that can be replaced with real client assets later.
Primary visual route
Yellow lab
System first
Proof-led
Useful blocks
Warm control
Guidance
Use technical graphics to explain systems, responsibilities and spatial relationships.
Keep illustration as an accent for warmth, not the main visual language.
Avoid anonymous stock-like crops when the user needs to inspect real work.