Content system

A repeatable SEO publishing system.

Soundfangled should be able to publish four or five useful pages per month through Sanity, with clear ownership, review and proof.

Primary visual route

Yellow lab

System first

Proof-led

Useful blocks

Warm control

Guidance

Workflow

From idea to reviewed page.

The system separates writing, shaping, internal review and publication so search pages can be produced regularly without becoming thin keyword pages.

Choose the target keyword, search intent, related service and proof source before drafting.

Adam drafts around the visible answer first, then adds FAQs, specifications and supporting copy.

Rick shapes or reviews the page for positioning, editorial structure and commercial relevance.

The internal reviewer checks accuracy, claims, media usage, related services and publication priority.

The page is added through Sanity with SEO metadata, workflow fields, related case studies and a last-reviewed date.

SEO

seoTitle, metaDescription, canonicalUrl, noIndex, targetKeyword, secondaryKeywords, searchIntent

Summary

pageSummary, openGraphImage, relatedServices, relatedCaseStudies

Ownership

lastReviewed, contentOwner, contentStatus

Workflow

draftOwner, writer, seoReviewer, internalReviewer, status, priority, publishTargetDate, lastUpdated, notes

Every SEO page should show its H1, intro summary, primary answer, service relevance, proof and next step before any accordion interaction.

FAQs, technical detail, process information, supporting SEO copy and specifications.