Plan
Choose the target keyword, search intent, related service and proof source before drafting.
The system separates writing, shaping, internal review and publication so search pages can be produced regularly without becoming thin keyword pages.
Choose the target keyword, search intent, related service and proof source before drafting.
Adam drafts around the visible answer first, then adds FAQs, specifications and supporting copy that preserve the main answer outside accordions.
Rick shapes or reviews the page for positioning, editorial structure and commercial relevance.
The internal reviewer checks accuracy, claims, media usage, related services and publication priority.
The page is added through Sanity with SEO metadata, workflow fields, related case studies and a last-reviewed date.
Every SEO page should show its H1, intro summary, primary answer, service relevance, proof and next step before any accordion interaction.
FAQs, technical detail, process information, supporting SEO copy and specifications.
The main answer, commercial relevance, proof, related services and enquiry route.