Brand character review

Bassman placement tiers.

One scroll showing every allowed Bassman surface: scale, ground treatment and voice differences side by side. Decorative only — never linked, never on homepage or division heroes.

Hire-adjacent

Scale: ~30–40% column width; headline and routing lead
Ground: Signal Yellow field with soft spotlight disc
Voice: Lighter hire tone — approachable, still professional

Micro-accent

Scale: ~140–210px in footer, 404 and utilities
Ground: Transparent artwork over existing surface
Voice: Standard B2B voice; character adds warmth only

Editorial warmth band

Scale: ~25% aside on cream panel
Ground: Quiet cream panel; no yellow disc
Voice: Standard B2B voice from About page direction

H2 · Hire-adjacent

Mock: Hire Handoff panel — headline leads, Bassman subordinate

Secondary route

Need straightforward equipment hire?

Soundfangled Hire is the operational route for kit lists, availability and booking. The main brand site stays focused on production, AV systems and acoustics — hire is here when you already know what you need.

Go to hire platform Discuss an AV system

M2 · Micro-accent

Mock: footer utility and 404 — small, transparent, decorative

Footer utility mock

Premium technical production, AV systems and acoustic environments.

404 utility mock

Page not found.

The requested pathway does not exist. Return to the homepage or open a technical brief.

Return to homepage

E1 · Editorial warmth band

Mock: About-style band — B2B copy from planned company story direction

About Soundfangled

From live music roots to integrated technical delivery.

Soundfangled is a premium technical production and management company working across live events, permanent AV systems and acoustic environments. The team combines live production experience with specified installation and acoustic design — practical delivery, clear planning and a trusted specialist network.

Underground and community live events shaped the company's delivery culture. Festival-scale production, specified AV systems and acoustic environments now sit under one master brand — hire heritage remains operational capability, not the brand centre.

Start a technical brief View case studies

Review rules (summary)

Full-colour artwork only — source at /brand/gemini-svg.svg
Never linked; hire CTAs stay in buttons and text
alt="" and aria-hidden on all Bassman instances
Not on homepage hero, division heroes or proof sections
After approval, fold into Hire Handoff, shared footer and About band