Brand activation case study
Carhartt at We Out Here
A daytime chill-out space, a late-night club and a reflective geodome.
Soundfangled delivered a temporary Carhartt venue inside We Out Here — a dual-mode brand space that shifted from a bright daytime chill-out to a refined late-night club, with acoustic treatment for a reflective geodome structure.
Brief
Carhartt needed a temporary music venue within We Out Here that could operate in two distinct modes without compromising the listening experience or brand tone.
- Brand activation within We Out Here
- Daytime chill-out atmosphere
- Late-night club environment
- Warm, neutral lighting — not disco treatment
- High-end listening experience
Challenge
The activation sat inside a geodome with strong reflections. The technical challenge was to deliver two day-to-night moods, coordinate multiple suppliers, and improve the internal acoustic environment while meeting electrical and build constraints on a festival timeline.
- Reflective geodome structure
- Day-to-night operational changeover
- Stakeholder and supplier coordination
- Electrical, acoustic and build-planning gates
Technical solution
Soundfangled coordinated stakeholders, temporary venue delivery, lighting and audio design, acoustic consultation, electrical planning and build scheduling. Hanging panels and perforated acoustic boards were specified to control reflections inside the dome.
Content note
- Stakeholder and supplier coordination
- Warm, neutral lighting design and delivery
- High-end audio and hi-fi integration
- Hanging acoustic panels and perforated boards
- Audio, video and lighting integration
- Build schedule and electrical planning
Outcome
The venue delivered both daytime and late-night modes on schedule — a controlled temporary environment that met the brand brief and improved listenability inside a difficult reflective structure.
Content note